Digital Glow
A warm, timeless identity exploration for a modern beauty brand.
Project Overview
Digital Glow is a brand identity exploration crafted to create a warm, approachable, visually intelligent look for a modern beauty brand.
The direction blends soft blush tones, emotional minimalism, and clean editorial layouts to communicate trust and purity.
Objectives
• Establish a warm, timeless brand personality• Create a balanced system of colors, typography, and textures• Design visuals that feel luxurious yet emotionally calming• Build an identity that appeals to modern beauty audiences
Color Language
A soft mix of blush, nude, beige, and warm taupe — designed to evoke clarity, calm, and a gentle digital glow.
Typography Style
A blend of DM Serif for luxury expression
and DM Sans for clarity and modern balance.
This creates a soft editorial tone with high readability
Visual Direction
Soft shadows, floating elements, warm gradients, and minimal compositions shaped the mood for Digital Glow — creating a clean, editorial, luxury-inspired aesthetic.
